See if this sounds familiar: your agency’s bank account is flush with cash, but your accountant tells you at the end of the year that you haven’t made any profits. Something doesn’t add up. “But we’ve had so much business this year!” you think. Not only that, but when you looked at your sales and … Read more
Like most owners of marketing agencies, you’re the one who feels the most responsible for tracking your business’s performance and profitability. Maybe you even hired a bookkeeper and a tax accountant to tag team the job. But do they know what to look for? Rarely, as it turns out. You may assume that the professionals … Read more
Pricing. A topic we discuss a lot at Finally, and for good reason. Your pricing strategy is important and even small improvements to your approach could significantly increase your firm’s profitability. This is particularly true for creative businesses. And while previous blog posts have detailed strategies for pricing creativity, this post will unlock the power … Read more
Choosing the right pricing strategy for your businesses can be tough. Your clients often have an unfair advantage when it comes to pricing. Typically they have whole teams, generally in procurement, who have spent their entire career learning about price, costs and value. Thankfully there are some great resources out there on pricing creativity, value … Read more
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