Insights.

Great agencies don’t just grow or just become profitable.  They grow or become profitable intentionally. The best agencies lead with this mindset in their early days.  Whether you’re just starting out or years into running your firm, tracking capacity, utilization, and realization are foundational tools for firm leaders who want to make better decisions at … Read more

In the dynamic, fast paced world of small firms, the challenges of big business loom just as large yet the resources to address them are significantly scarcer. It’s what makes having a good finance person that much more valuable. It’s no secret that working in smaller firms means juggling multiple roles—and your finance person needs … Read more

Many agency owners delay investing in a strong finance solution in the early stages of their business. On the surface, this might seem like a reasonable decision — after all, when cash is tight, it’s tempting to prioritize client work, marketing, or hiring over building a solid financial foundation. But this delay carries a massive … Read more

See if this sounds familiar: your agency’s bank account is flush with cash, but your accountant tells you at the end of the year that you haven’t made any profits. Something doesn’t add up. “But we’ve had so much business this year!” you think. Not only that, but when you looked at your sales and … Read more

Like most owners of marketing agencies, you’re the one who feels the most responsible for tracking your business’s performance and profitability. Maybe you even hired a bookkeeper and a tax accountant to tag team the job. But do they know what to look for? Rarely, as it turns out. You may assume that the professionals … Read more

Pricing. A topic we discuss a lot at Finally, and for good reason. Your pricing strategy is important and even small improvements to your approach could significantly increase your firm’s profitability. This is particularly true for creative businesses. And while previous blog posts have detailed strategies for pricing creativity, this post will unlock the power … Read more

Choosing the right pricing strategy for your businesses can be tough. Your clients often have an unfair advantage when it comes to pricing. Typically they have whole teams, generally in procurement, who have spent their entire career learning about price, costs and value. Thankfully there are some great resources out there on pricing creativity, value … Read more