See if this sounds familiar: your agency’s bank account is flush with cash, but your accountant tells you at the end of the year that you haven’t made any profits. Something doesn’t add up. “But we’ve had so much business this year!” you think. Not only that, but when you looked at your sales and … Read more
Like most owners of marketing agencies, you’re the one who feels the most responsible for tracking your business’s performance and profitability. Maybe you even hired a bookkeeper and a tax accountant to tag team the job. But do they know what to look for? Rarely, as it turns out. You may assume that the professionals … Read more
Essential Financial Reports Every Creative Services Firm Needs: How to Read and Use Them For Smarter, More Confident Decision-Making We work exclusively with creative service firms, the brilliant souls serving clients of their own in marketing, brand and business strategy, architecture, design and more. Most owners want to be financially successful but are understandably unequipped … Read more
Pricing. A topic we discuss a lot at Finally, and for good reason. Your pricing strategy is important and even small improvements to your approach could significantly increase your firm’s profitability. This is particularly true for creative businesses. And while previous blog posts have detailed strategies for pricing creativity, this post will unlock the power … Read more
Choosing the right pricing strategy for your businesses can be tough. Your clients often have an unfair advantage when it comes to pricing. Typically they have whole teams, generally in procurement, who have spent their entire career learning about price, costs and value. Thankfully there are some great resources out there on pricing creativity, value … Read more
When the “New Year, New You” season starts to roll around, agency owners can often be flooded with all the feels – gratitude, pride, maybe a little (lot?) of stress, about what the year will bring. Taking care of your total health, especially your mental health, should be a top priority. As such, we believe … Read more
Outsourced accounting services can help agencies avoid a common pitfall – the thinking that the accounting role of a bookkeeper can be held by anybody on the team, especially folks who already have some kind of admin function, like an office manager. Bookkeeping is often seen as a compliance function in small agencies — somebody … Read more
Hiring an outsourced accounting services expert or bringing your accounting in-house is an important move for any agency or professional services firm. You want to ensure your investment pays off, and most business owners can’t afford to hire the wrong person for the role. To help you decide between engaging an outsourced accounting services expert … Read more
What’s the value or price of a good idea? Can you put a price on creativity? At Fiscally, the topic comes up often: how do you price creativity? Often, we find that creatives don’t love to fuss with the numbers and risk missing the forest for the trees. There are some things you can’t put … Read more
These are 4 “CFO performance metrics” that every marketing agency, PR agency, communications agency, or professional services firm should be paying attention to. Most agency owners don’t go into business to be experts in managing their finances and administrative needs. Chances are, you’re probably a really skilled practitioner who built your business over time through … Read more
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